crafting thoughtful brand, editorial, and digital experiences to tell beautiful stories.
a selection
〰️
of my
〰️
work
〰️
a selection 〰️ of my 〰️ work 〰️
Total Solar Eclipse 2024
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A community-driven campaign to raise awareness and engagement, building a cohesive brand for the Total Solar Eclipse in Indiana — spanning murals, a toolkit, and partner activations.
Email Strategy & Redesign
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I led a full redesign of Hamilton County Tourism’s email suite focused on crafting artful, narrative-led experiences across consumer, stakeholder, and campaign emails. Beyond improving design & UX, I focused on optimizing for engagement and audience growth — and saw notable measurable results across all key metrics.
Brief: Health Policy & Editorial Design
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An independently researched, written, and designed health policy brief advocating for equitable access to women’s preventative health care. Created as part of graduate coursework in Social & Behavioral Sciences, this brief distills intensive research into an accessible, visually structured report.
Surface Design Patterns
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My original designs and artwork have been applied to textiles as products and sold through major brands and national retailers. This work displays of my love for pattern and texture, and continues to influence how I think about brand and environmental experience across digital and physical touchpoints.
Eclipsed Oracle Deck
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An original 54-card oracle deck and guidebook, designed and independently published under my Spellsisters brand. This mixed-media blend of collage, typography, and mystical storytelling bridges intuitive tools with modern, art-driven design.
Brand & Storytelling
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I am obsessed with crafting brands with an emphasis on story, style, and intention. I have an intuitive knack for discovering the heart and essence of a brand, and an innate ability to bring them to life. From visual identity and editorial tone to lived experience, I help build brands that resonate at every touchpoint, blending narrative with design to create meaning, connection, and relevant cultural presence.
Audience & Performance Insights
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To ensure messaging is relevant and useful to readers, I led the process of creating audience personas. Using a mixed-methods approach to analyze census data, GPS mobility insights, and email metrics, I translated insights and data into actionable marketing strategies. Through analysis of ongoing engagement trends, user behavior, and campaign performance, these are used to refine design systems, evolve content strategy, and drive stronger results across channels.
Staff Engagement & Workplace Culture Workshop
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After conducting a staff engagement survey that revealed a significant decrease in employee satisfaction and trust over a six-month period, leadership tasked me with analyzing the results. From there, I designed an interactive session to identify actionable opportunites to improve culture, trust, and staff engagement.
this
〰️
is
〰️
what
〰️
I
〰️
do
〰️
best
〰️
this 〰️ is 〰️ what 〰️ I 〰️ do 〰️ best 〰️
I design across mediums to tell cohesive brand stories, blending thoughtful creative direction, editorial design, and digital storytelling. I’m passionate about cultivating spaces where social inclusion is the baseline and everyone has a sense of belonging.
Here’s where I excel:
Creative Direction & Strategy
Campaign concepts, photoshoot direction, brand launches, seasonal campaigns, visual strategy
Editorial & Book Design
Book design, literary publications, editorial spreads, long-form content
Digital & Email Marketing Design
Email campaigns, automation, segmentation, newsletters, landing pages, digital marketing
Packaging & Product Design
Pattern & surface design, labels, product launches, merchandise, packaging
Writing & Editing
Creative & publication, feature & lifestyle content, proofreading & effective editing
Travel & Tourism Experiences
Designing and advocating for inclusivity and accessibility for all in tourism