crafting thoughtful brand, editorial, and digital experiences to tell beautiful stories.

Art Direction · Creative Direction · Editorial & Book Design · Brand Identity · Digital & Email Design

a selection

A community-driven campaign to raise awareness and engagement, building a cohesive brand for the Total Solar Eclipse in Indiana — spanning murals, a toolkit, and partner activations.

I led a full redesign of Hamilton County Tourism’s email suite focused on crafting artful, narrative-led experiences across consumer, stakeholder, and campaign emails. Beyond improving design & UX, I focused on optimizing for engagement and audience growth — and saw notable measurable results across all key metrics.

An independently researched, written, and designed health policy brief advocating for equitable access to women’s preventative health care. Created as part of graduate coursework in Social & Behavioral Sciences, this brief distills intensive research into an accessible, visually structured report.

A mental health resource guide developed for employers to be distributed by Invest Hamilton County. I led the editorial and visual design of the toolkit, transforming dense information into an accessible, engaging resource that supports wellness conversations in the workplace.

My original designs and artwork have been applied to textiles as products and sold through major brands and national retailers. This work displays of my love for pattern and texture, and continues to influence how I think about brand and environmental experience across digital and physical touchpoints.

An original 54-card oracle deck and guidebook, designed and independently published under my Spellsisters brand. This mixed-media blend of collage, typography, and mystical storytelling bridges intuitive tools with modern, art-driven design.

I am obsessed with crafting brands with an emphasis on story, style, and intention. I have an intuitive knack for discovering the heart and essence of a brand, and an innate ability to bring them to life. From visual identity and editorial tone to lived experience, I help build brands that resonate at every touchpoint, blending narrative with design to create meaning, connection, and relevant cultural presence.

After conducting a staff engagement survey that revealed a significant decrease in employee satisfaction and trust over a six-month period, leadership tasked me with analyzing the results. From there, I designed an interactive session to identify actionable opportunites to improve culture, trust, and staff engagement.

To ensure messaging is relevant and useful to readers, I led the process of creating audience personas. Using a mixed-methods approach to analyze census data, GPS mobility insights, and email metrics, I translated insights and data into actionable marketing strategies. Through analysis of ongoing engagement trends, user behavior, and campaign performance, these are used to refine design systems, evolve content strategy, and drive stronger results across channels.